What Are The Three Basic Types Of Research Strategy

Are you interested in conducting research but unsure of where to start? Understanding the different types of research strategies is essential for navigating the path towards successful investigation.

In this article, we will explore the three basic types of research strategy and how they can be applied to uncover new insights, paint a clear picture, and test hypotheses.

The first type of research strategy is exploratory research. This approach aims to uncover new insights and gain a deeper understanding of a particular topic or phenomenon. By conducting exploratory research, you can gather preliminary information that will guide your future investigations. This type of research strategy often involves techniques such as literature reviews, interviews, focus groups, or observations. It allows researchers to identify potential variables or factors that may influence their study and provides a foundation for further exploration.

The second type is descriptive research. As the name suggests, this strategy focuses on painting a clear picture of a specific subject by collecting data about its characteristics or behaviors. Descriptive research often involves surveys or questionnaires to collect quantitative data that can be analyzed statistically. Through this approach, researchers aim to provide an accurate representation of the subject under investigation and establish patterns or relationships between variables.

Lastly, experimental research involves testing hypotheses through controlled experiments. This type of research strategy allows researchers to manipulate variables and observe their effects on the outcome of interest. By randomly assigning participants into different groups (e.g., control group vs experimental group) and applying interventions or treatments selectively, experimental research enables researchers to draw causal conclusions about the relationship between variables.

By understanding these three basic types of research strategy – exploratory, descriptive, and experimental – you will be better equipped to plan your own investigations effectively. Whether you are seeking to uncover new insights, paint a clear picture, or test hypotheses, each approach offers unique benefits for advancing knowledge in your field. So let’s dive in and explore how these strategies can help you navigate the path towards successful research!


What are the three basic types of research strategy?

The three basic types of research strategy are experimental research, descriptive research, and exploratory research. Experimental research involves manipulating variables to observe cause-and-effect relationships. Descriptive research aims to describe and analyze existing phenomena without altering them. Exploratory research is conducted to gain insights and explore new areas of study. These research strategies (1) provide different approaches to investigating and understanding various research questions.

Exploratory Research: Uncovering New Insights

Source: MeanThat & Authentic Data Science

Uncovering new insights through exploratory research is a game-changer for businesses seeking innovative solutions. It allows companies to delve into uncharted territories and discover new opportunities that may have been previously overlooked.

By conducting exploratory research, businesses can gather qualitative data, such as interviews and focus groups, to gain a deeper understanding of consumer needs, preferences, and behaviors. This type of research provides valuable insights that can guide decision-making processes and drive the development of unique products or services.

Transitioning into the subsequent section about ‘descriptive research: painting a clear picture,’ it’s important to note that exploratory research sets the foundation for more in-depth studies. Once new ideas and possibilities have been uncovered through exploratory research, descriptive research comes into play to paint a clear picture of the current state of affairs.

This type of research involves collecting quantitative data through surveys, observations, or experiments to provide an accurate representation of a particular phenomenon. Descriptive research helps businesses understand trends, patterns, and relationships between variables by presenting factual information in a structured manner.

Through this combination of exploratory and descriptive research strategies, businesses can navigate the path towards success with clarity and precision.

Descriptive Research: Painting a Clear Picture

Paint a clear picture of the research topic by using descriptive research (2) methods. Descriptive research is all about providing a detailed and accurate portrayal of a particular phenomenon or situation. It aims to answer the question ‘what’ rather than ‘why’ or ‘how’. By utilizing this type of research strategy, you can gather information and data that’ll help you gain a comprehensive understanding of your subject matter.

Here are some key elements associated with descriptive research:

  • Observation: Through direct observation, you can carefully study and record the behavior, characteristics, or patterns related to your research topic.
  • Surveys: Conducting surveys allows you to collect information from a large number of individuals in order to identify trends or commonalities that exist within a given population.
  • Case studies: By examining specific cases in-depth, case studies provide detailed insights into complex phenomena and allow for rich analysis.
  • Correlation: Descriptive research often focuses on identifying relationships between variables without implying causation.

By employing these methods, you can paint a clear picture of your research topic by gathering abundant information and analyzing it thoroughly. This’ll enable you to establish a solid foundation for further investigation into the subject matter.

Now let’s delve into experimental research: testing hypotheses.

Note: The subsequent section will explore experimental research techniques aimed at testing hypotheses without explicitly stating ‘step’ in order to maintain a seamless flow between sections.

Experimental Research: Testing Hypotheses

Conducting experiments allows you to test hypotheses and gather empirical evidence to support your claims. By manipulating variables and controlling conditions, experimental research provides a controlled environment for testing cause-and-effect relationships. This method allows you to isolate specific factors and assess their impact on the outcome of interest.

Through careful design and implementation, you can confidently draw conclusions about the relationship between variables.

Moving forward to the subsequent section about quantitative research: numbers and data analysis, experimental research lays the foundation for rigorous data collection and analysis. By systematically collecting numerical data during experiments, researchers can quantify the effects of different variables and analyze them using statistical techniques.

This approach enables you to identify patterns, trends, and relationships in data that may not be readily apparent through qualitative methods alone. Transitioning into quantitative research will further enhance your understanding of how numbers can provide valuable insights into various phenomena without compromising scientific rigor or objectivity.

Quantitative Research: Numbers and Data Analysis

Quantitative research allows us to analyze numerical data and uncover valuable insights that may not be apparent through qualitative methods alone. By focusing on numbers and statistical analysis, this research strategy provides a structured and objective approach to studying phenomena. Here are four key characteristics of quantitative research:

  1. Measurement: Quantitative research relies on precise measurements and standardized scales to collect data. This ensures consistency and allows for comparisons between different variables or groups.
  2. Statistical analysis: Quantitative researchers use statistical techniques to analyze the collected data. These analyses can reveal patterns, trends, correlations, or even cause-and-effect relationships among variables.
  3. Generalizability: One of the strengths of quantitative research is its ability to generalize findings from a sample population to a larger population. By using representative samples and random sampling techniques, researchers can make inferences about the broader population.
  4. Objectivity: Quantitative research aims to be objective by minimizing bias in data collection, analysis, and interpretation. Researchers strive for reliability by using rigorous methodologies that can be replicated by others.

Understanding these characteristics of quantitative research sets the stage for exploring another important type of research strategy: qualitative research. This approach complements quantitative methods by providing rich insights into individuals’ thoughts, feelings, behaviors, and experiences without reducing them solely to numbers or statistics.

Qualitative research gathers in-depth data through methods such as interviews, observations, and analysis of texts or artifacts. This approach delves into the complexities of human behavior and allows researchers to uncover underlying motivations, social dynamics, and cultural influences that cannot be captured through quantitative measures alone.

By providing a holistic understanding of the human experience, qualitative research enhances our knowledge and provides context to quantitative findings, making it a valuable complement to quantitative methods in various fields such as psychology, sociology, anthropology, and market research.

More on what are the examples of research techniques.

Qualitative Research: Understanding the Human Experience

Immerse yourself in the rich tapestry of human experiences as qualitative research unravels the intricate threads that weave together thoughts, emotions, and behaviors.

Unlike quantitative research that focuses on numbers and data analysis, qualitative research aims to understand the unique perspectives and meanings individuals assign to their experiences.

By employing methods such as interviews, focus groups, and observations, researchers delve into the depths of human consciousness to uncover patterns and themes that may not be quantifiable but are crucial for understanding complex phenomena.

Qualitative research allows researchers to explore open-ended questions and gather in-depth information about a particular topic or phenomenon. It provides a deeper understanding of the human experience by capturing nuances, individual differences, and subjective interpretations.

Through careful analysis of qualitative data using techniques like thematic analysis or grounded theory, researchers can identify recurring themes or categories that emerge from participants’ narratives. These findings contribute to theory-building efforts and provide valuable insights into social processes, cultural practices, and psychological phenomena.

Qualitative research offers a window into the lived experiences of individuals and helps shed light on their motivations, beliefs, values, and aspirations.

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In conclusion, navigating the path of research requires a clear understanding of the three basic types of research strategy.

Exploratory research allows you to delve into uncharted territories and uncover new insights that may shape the future of your field.

Descriptive research provides a comprehensive picture, painting a vivid portrayal of the subject matter at hand.

Lastly, experimental research puts hypotheses to the test, providing evidence-based conclusions.

By utilizing quantitative research methods, you can analyze data and identify patterns or trends that may have otherwise gone unnoticed. This approach allows for precise measurements and statistical analysis, providing concrete evidence to support your findings.

On the other hand, qualitative research delves into the human experience, seeking to understand subjective perspectives and emotions.

In order to conduct effective research, it is crucial to carefully consider which strategy aligns best with your objectives and desired outcomes. Each type has its own merits and plays a unique role in advancing knowledge in various fields.

By employing a combination of these strategies when appropriate, researchers can navigate their way towards groundbreaking discoveries and contribute to the ever-evolving body of knowledge in their respective domains.

More on what is the best research technique.


  1. https://www.projectguru.in/how-to-formulate-a-research-strategy/#:~:text=A%20research%20strategy%20refers%20to,research%20systematically%20and%20on%20schedule.
  2. https://www.questionpro.com/blog/descriptive-research/

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